1. is that the recipient of your product may not be the purchaser.
2. the purchaser is the recipient but other members of the household may open, use or see your printed brochure; who may not have known about your website.
3. any opportunity you get to advertise your corporate image must always be on top of your list because regular exposure will install it into people’s memory and project a sense of trust. This is just one principle for creating a brand for your ecommerce store. Examples of such trust building from branding are Marks and Spencer, Laura Ashley, Body Shop etc. Each logo/image makes you think of a certain quality of service, product or philosophy.
   
   It is also apparent in business that regular printing and changing of artwork from a commercial printer can be expensive and take time. What you really need is a the flexibility to change your own prints in real time…not when the printer has decided to do the artwork. You want to compete with your competitors by matching their pricing structure in real time and you have suppliers who have their own weekly specials that you could take advantage.
   
   You also want to minimise the money wasted on prints that you don't use. For example, you may order 500 prints of a monthly special flyer and then only send out 200 that month. You waste the cost of 300 prints. So how can a print solution help you? Especially when all you want to do is print-and-go?
   
   By investing in a quality laser printer and with some pre-designed brochure templates you could easily edit your own print promotion material and print exact amount you need. At ADK we always propose this type of solution and provide all the products and support you need to implement it. Alternatively, if you company has a high output we provide all print and design for you. Either way, as an ecommerce customer you can add these services to your yearly support and maintenance contract.
   
   The solution concept is simple, for example:

• we design an editable A4 single/doubled sided flyer for you to use in Microsoft Office
• you get instructed for one hour on how to change the text and product pictures; or your employ us to make the changes for you, which is sent to you via email
• You then have the freedom to change your flyer and/or just print it. If a decide you want a new flyer design at a later date, we’ll design a new one for you for and you carry on editing or printing as you did before. It's an easy, user friendly print solution.

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