You can have successful ranking and visitor satisfaction by creatively
and strategically writing quality content.
Poor web page content, with no consideration for keywords or information
quality, can have a detrimental effect on your company or organization,
and dramatically reduce its chance of been found by search engines.
Therefore, words used to sell or generate interest in your product
or service is immensely important. It is the selection of the
right keyword phrases, coupled with skilful integration in using
these terms with your actual web page text that makes your site
relevant for both search engines and visitors.
The text content or website copy, is the main item that determines
whether your visitors will make a purchase, inquire about your
offer, or force them to move on to your competition. But writing
about your business or organization is not easy as it looks. Even
if you are totally convinced that what you offer will change the
world, poorly written copy will turn people away every time.
Website copy must be written to motivate your visitor to buy from
you. If not, you are just another company selling something. Copywriting
for a website is typically a collaboration between the client
and ADK. Since the client knows their product or service best,
the company's core message and content are usually created by
them, then we adjust or attune it to their marketplace and target
sector.
However, the majority of our clients have no background in writing
about themselves or their organization, and ultimately little
experience in using the subtle shades of meaning, feeling and
tone. By developing a keyword strategy, for example, requires
writing skills and subtleties that no other medium demands.
At ADK Ltd we believe that web copywriting should be mandatory
for all web pages within your web site, and when used with other
search engine optimisation techniques and our search engine submission
service greater success can be achieved. There is no other medium
that demands such writing skills and subtleties and when used
with a keyword strategy this form of creative business writing
can add to your organizations commercial value.
Consequently, it's not enough to know how to connect with the
reader. Effective web writing must also feed the spiders, and
even excellent content will be wasted if the writer fails to embed
a keyword strategy that assures the content will be indexed. Furthermore,
professional key-wording is transparent to the reader - inserted
by the writer with a scalpel, not a hammer.
Today, online copywriting can do a lot more than just deliver
content and advertise your products and services to your visitors.
When done right, it can actually drive customers to your website
because it targets hits from customers who are searching the web
for exactly what you have.
Each ADK web design customer automatically receives 10* major
pages from their website tuned with copywriting; both in the visible
web copy and the non-visible HTML code Customers who have large
web sites or desire to have more or even all pages copy written,
may do so at an extra charge of £20-40 per page. All non-copy
written pages are still optimised but not as extensively.
With ADK's skills of traditional marketing writing - plus the
subtle skills of online copywriting, you can achieve successful
ranking and visitor satisfaction by employing us to creatively
and strategically write quality content for you. A quality standard
that makes ADK the right company to choose.
