SEO
is not about tricking the search engines.
It is about understanding what elements search
engines look for on a page to help determine the
relevance of the page to a search term. By understanding
what page elements the search engines take into
consideration, and making adjustments to better
present your page, you can improve your rank for
a search term.
Search
engines use programs called "spiders"
or "crawlers" that visit the pages
of your web site and index the information on
those pages. This includes the content that
your visitors see when viewing your website
and some of the hidden programming code used
to build your website.
The most important thing is not to
become too obsessed with your website
ranking as not all website's will attract traffic
through search engines. While search engines
are a primary way people look for web sites,
but they are not the only way. People also find
sites through word-of-mouth, traditional advertising,
the media, newsgroup postings, web directories
and links from other sites. Many times, these
alternative forms are far more effective draws
than are search engines.
