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So what are the regulations and guidelines that you should to be aware of?
If you sell or promote your products online, there are a number of requirements that you must comply with.

These requirements are set out by the government and can be viewed in detail at the DTI website and UK Legislation website.

There are of course accessibility guidelines that one can also follow and more information on this can be found here.

An overview of the legal requirements can be seen below:
Legal Requirements
  • Provide customers and potential customers with the full name and contact details of your business, including an email address.

  • Give your VAT number if applicable.

  • Give a clear indication of prices if you refer to them, together with details of any associated taxes and delivery costs.

  • Provide details of trade associations, professional bodies or authorisation schemes the business belongs to.

  • Clarify what steps are involved to conclude a contract.

  • Make sure recipients can identify unsolicited marketing emails immediately - perhaps by putting the words "unsolicited advertisement" or "unsolicited commercial communication" in the header.

Legal Requirements
  • Give customers the chance to check an order and correct any errors before placing it.

  • Acknowledge receipt of an order electronically and without undue delay.

  • Make sure customers can store and reproduce any terms and conditions you supply - for example, put them in a format which can be saved on a computer and then printed.

  • Tell customers how they can access any online codes of conduct relevant to that particular order.

  • Make sure marketing emails are clearly identifiable as commercial communications and clearly identify on whose behalf it has been sent.

  • Clearly identify any discounts or promotions on your web site or in emails, ensuring any qualifying conditions are accessible and clear.

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