• Customer testimonials and complaints. Most sites publish customer testimonials, but posting complaints as well shows your visitors how you resolve problems if and when they arise.
• Online forms to collect information about your customers, to run online surveys, create opt-in email, and to process orders.
  An on-site search engine so your customers can find what they're looking for quickly and easily.
• A product catalog so customers can see what they're buying.
• Shopping carts to keep track of and record customers’ purchasing decisions.
• A downloadable brochure that might be an exact replica of your hard-copy brochure, in a program that can be downloaded, saved or printed for future reference.

Manage Your Web Site

Once your Web site has gone “live” and you're in business, your job hasn't finished. You'll need to maintain your site on an ongoing basis and keep your content fresh. Update your Web site regularly by taking advantage of our web site maintenance and support package. Set aside time to review content and make sure it’s still relevant. Keep customers returning for new content. Consider having a “new additions” area on your home page so your customers will know where to go.

Plan for the future

Once your Web site is online plan a budget for ongoing and regular maintenance.