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Current Opportunities |
Content defines your web site’s personality and
brand: the actual text, products, words, information,
graphics and data that your site contains. Your
content will distinguish your business from your
competitors, so you'll need to create a content
strategy that reflects the goals of your site.
If the goal of your site is superior customer
service, your content strategy would include specific
customer service tools. Here are some design ideas:
- E-mail notification to
let your customers know their products have
been shipped, etc.
- Order tracking so customers
can see where they are in the purchasing cycle.
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Our Requirements |
- Shipping costs and options
to let customers know what to expect, which
may affect their buying decision? Provide
express and regular delivery times and associated
costs.
- Online manuals to help
your customers understand how to get the most
from your products. Community involvement
with chat rooms, Web-based forums, discussion
groups and newsletters to keep your customers
up-to-date with changes in the site’s content
or sales.
- Privacy policy to establish
trusting relationships with your online customers.
Prominently display a privacy policy that
details how customer information is collected
and used.
- Returns policy to make
merchandise returns as painless
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