Involve your staff with your Ecommerce store

Don't fail on service when launching your website or ecommerce store. Involve your staff.

If you advertise you business phone numbers and email addresses online then your staff are most likely to answer the calls. For them to provide a quality response to such enquiries they should be knowledgeable about your website and ecommerce store.
This can only be achieved by providing a simple presentation of the site to a group of or individually. Even allow them to buy a fake product online to get a feel what it is like from the customers’ point of view. If however, you intend to do a public launch do not be tempted to include your staff in the same presentation. Their questions and experiences will be entirely different than that of the customers.

It also a good idea to have a PC next to the business phone, so that staff can follow customer enquiries around the site during the call; much like that of any technical support or mail order catalogue call centre. By following these simple techniques you can provide an efficient online service right through to the shop floor. You may also designate an employee to be in charge of receiving orders and controlling stock levels. This clearly means some form of training so they can use the software that helps them do this. Just make sure you add this cost to your budget and have another member of staff trained to cover this responsibility in case of employee absence.

ADK has provided many presentations on behalf of its clients and this service is available upon request. We even take care of any invitation requirements you need for the launch. But if you use any other ecommerce solution provider, and your website or ecommerce store warrants a public launch, why not ask if they offer a presentation service. It could boost your marketing efforts on a local level that online advertising could not provide.