Marketing Your Online Business and getting your online store noticed

Getting your ecommerce store noticed is important to its success and marketing through search engine ranking is the mandatory way for most website's.

When searching for something on the internet, most people use their favourite search engine and type in a few keywords. They then select the first website in the list that looks like it will give them the information them want. The position of each Web page in this list depends on its "ranking" by the search engine.

How Do Search Engines Rank Web Pages? Most search engines rank a web page based on the location and frequency on the page of the keywords that were typed in the search box. Search engines and directories are also ranking web pages dependent on link popularity (how many inbound links a page has to it from other sites over the web). Search engines also generally look at the placement of keywords in the Web page title, text on the actual web page, and by hidden words called Meta Tags.

Most businesses leave search engine submissions to the web designers and ADK provides this service. See Email & Marketing
However the general rule runs as follows:

After your web designers has added a description and keywords to your website, and analysed the hidden tags to make sure they've used them properly, you're site is almost ready for the final step: submitting your site to the search engines.

First you need to plan a link development strategy. Many directories and search engines (including Google and Alta Vista) now also include link popularity in their ranking criteria. So, the more links you have in to your site from others, the better. To plan and implement a link development strategy, you should:

Gather contact information for these sites.

Create a 'Useful Links' page on your own site and add your list of links to these sites, making sure they are set to open in a new window.

Contact the webmasters of the sites you've added to your links page and request a reciprocal link back to your own site. Don't be offended if they don't.
Repeat with a new list of potential link partners

If you sell products and services from your site and have an online marketing budget, pay per click can be a good way to secure a good listing on some search engines.

ADK provides advice, guidance and services for all your ecommerce marketing efforts so why not let us take care of this for you. See Email & Marketing.