Any company change, addition, venture or development can provide a good opportunity for PR. So take advantage of your new website or ecommerce store and launch it and press release it.

A new website is a great way to get noticed and a great way to advertise your organizations ever evolving progress. Customers, clients and stake holders alike are a great source for word of mouth and to this end you should try to launch the website to get the public notice you require.

For some organizations this can be easily done by having a presentation event. Some even provide cheese and wine. Some invite the press and trade associations. Some entice invitees with freebie's. Whatever you do make sure you make the most of your ecommerce or website launch and use it to discuss other organizational activities, sell products or services and get to know customers, members or stakeholders.

Other businesses send out printed literature such as postcards notifying their customers of the new website and its features. Others send out extended brochures and new business cards. Whichever you choose, remember that it is also an opportunity to recruit subscribers for your email newsletters. More exposure can also be achieved by sending out press releases to local, regional and trade publishers. Intended to promote the site at local and regional level such PR can cost as little as a stamp or even an email. At ADK we provide standard press releases for all our clients who use our web, forum and ecommerce services, so why not ask your web designer or ecommerce provider if they can help you with your press release. Don't forget to feature:

Food, drink or product tasting
Recruitment for members, subscribers or customers
Present company activities, products and offers
Promotional Print material
give them something to take away
Share costs through co-operative advertising.

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