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Frequently Asked Questions on our Ecommerce
Shopping Cart Solutions 1 How many products can I have in my store and is it easy to update or add products myself? 2 Can my online business offer a range of choices for each product? 3 Will my credit card security and store be secure? 4 How do customers place orders on my ecommerce web site? 5 How can I keep an eye on stock control levels? Do I need stock control software? 6 How will I know if an order is waiting at my ecommerce store? 7 Can I set up customer accounts in my ecommerce store? 8 How does your solution handle different pricing structures? 9 What is a Merchant Account? 10 Can I have multiple currencies on my site? 11 How can I make sure my customers are charged the right amount for shipping and tax? 12 Which shopping malls can I add my ecommerce shop to for increased traffic and promotion? 13 Will my ecommerce site be search engine friendly? 14 Are there any regulations I should be aware of? 15 How do you create my ecommerce store? 16 What other services should I take in to consideration when planning my ecommerce shopping cart solution budget? 1 How many products can I have in my store and is it easy to update or add products myself? The ecommerce solution we provide is best suited to online shopping stores with between 10 and 10,000 product lines. These can be arranged in sections and sub-sections, with an unlimited number of levels. If you already have a list of products in electronic format, this data can be easily imported into the software we use to set up your store. Alternatively, one can manually enter the information via the Windows user interface. Once you're familiar with the software used to update your own
store, entering product information is simple. All that is required
is to enter a part number and name, a description, price and VAT
treatment. You can also link an image file with the product, and
even put a hyperlink in the product description to a page of more
in-depth information. So its easy to get your online products
into your online store. 2 Can my online business offer a range
of choices for each product? You can associate product choices with other products in the
online catalogue. For example, a customer can assemble a PC online
by selecting from a variety of available components such as memory,
monitors and hard disk space. Your online business can offer many
online product configurations. Barclays Bank, HSBC and the Royal Bank of Scotland approve the software we use for their merchants to use. Alternatively, our ecommerce solution can be integrated with a secure server (SSL or Secure Socket Layer) or a number of Payment Service Providers (who take credit card numbers securely and carry out the transactions online). These include NetBanx, World Pay and Datacash. For more information see Extra Security and Payment Providers 4 How do customers place orders on my
ecommerce web site? 5 How can I keep an eye on stock control
levels? Do I need stock control software? 6 How will I know if an order is waiting
at my ecommerce store? 7 Can I set up customer accounts in my
ecommerce store? 8 How does your solution handle different
pricing structures? 9 What is a Merchant Account? By using Worldpay as an Online Credit Card Processing service, a currency converter is provided at the point when people are transferred to the Worldpay server to make their payments. There are several online currency converters that can be linked to at any point in your online catalogue. Just do a search for 'currency converter' on a search engine and you will be presented with a range to choose from. Some (such as www.xe.com)
will provide the code needed to integrate their currency converter
into your site. Just let us know. 11 How can I make sure my customers are
charged the right amount for shipping and tax? 12 Which shopping malls can I add my
ecommerce shop to for increased traffic and promotion? The following shopping portals will accept sites built using the software we use, subject to your organizations compliance with their additional requirements. www.shopbritain.co.uk 13 Will my ecommerce site be search engine
friendly? The software we use to create your store differs from ecommerce solutions which generate web pages on the fly from an underlying database. Our solution builds on the concepts of generating the entire ecommerce site on a PC, and then it’s uploaded to the web in the form of static HTML pages. In this way all the text on every page in the site, including product names and descriptions, is made visible to the search engines. What this means is that a web search for, say, Reebok trainers, will find an one of our ecommerce sites which is selling them, whereas a site based on a dynamic database is unlikely to show up. Unique meta tag descriptions and keywords can be easily entered for every page on the site, making it easy to produce a search engine friendly site without the risk of accidental spamming. In addition to the home page links on every page, the inclusion
of contact information, and support for Alt tags for images, are
other features which are liked by search engines and directories.
Good ecommerce solutions such as ours provide support for them
all. 14 Are there any regulations I should
be aware of? The Electronic Communications Act (2000) EC Electronic Commerce Directive (2000) The Directive was incorporated into UK law through the Electronic
Commerce Directive Regulations (2002). The DTI has published online
guidance for businesses available in the Content Summary of A
Guide for Business to The Electronic Commerce (EC Directive) Regulations
(2002) and a special guide for small businesses', available from
the link below. 15 How do you create my ecommerce store? 16 What other services should I take
in to consideration when planning my ecommerce shopping cart solution
budget? Another important aspect is marketing your site and this is achieved through the submission of your site to search engines. Standard submissions are made as part of our service but to ensure complete exposure you should highly consider paying for a more formal submission service. There are many online companies who provide such a service and ADK is one of them. See our ‘Marketing’ section for more info. Online directories are also a good source for web site exposure and getting listed in these can be beneficial. Especially, with those that invest in being ranked with major search engines such as Google and Yahoo. There may also be a range of regional and local directories that offer directory listing and these too could bring you more custom. Some of these directories are free and some charge a yearly fee for your listing. At an extra cost ADK provides an exclusive service for researching
directories associated with your particular trade, profession,
supply chain, region, and locality and either provide the research
list for you to make your own submissions or you can employ us
to submit your details for you. See our ‘Marketing’ section for
more info. |
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