Online Catalogue Design

Structuring your online product catalogue is important because it forms the basis for navigating your store. So here are some general merchandising tips to help you with your online catalogue design.

Describe Your Products Creatively - Be creative when it comes to describing your product. Choose a name that says something about the product and add words that make the product appear special. For example:
Product Name: Describe a kitchen broom as "a state-of-the-art, comfort-sized Super Clean-Up Utility Broom made of quality fibreglass with reinforced anti-static cleaning bristles."
In the Summary field, add more information about the product's benefits and features.

Summary: This high performance comfort-sized Super Clean-up Utility Broom is excellent for the quick tidy up. It's made of durable, quality fibreglass, with anti-static cleaning bristles for extra strength. Ideal for all surfaces and works wonders when brushing that prized natural stone or tiled floor. Comes in two sections and fits conveniently together. Create a Pre-bundled Groups - Group products you think people might want to purchase together at one time. Selling pre-bundled groups will increase your online catalog sales.

When grouping different items together as one product, do the following:
Select a pre-bundled group of products that complement one another. Designate a unique order number for the product group so it can be sold as a single package or finished good. Create a sense of value with the price of the product group and mention this price value in the Summary field. Add associated product words in the Keywords field so that your chances increase for your product to surface during a product search.