This isn't a design workshop but a business one that explains in real business terms how to make an ecommerce store successful.
If you're intending to sell on the internet through an ecommerce store then you will most likely employ a web designer to make an ecommerce store for you. But understanding ecommerce and running an online store is another matter. And that's what our ecommerce course does - it explains in real business terms how to make an ecommerce store successful. So whether you're a new or existing business starting or enhancing an online store then this course is ideal for you.
You will learn all you need to know about planning, implementing, administration, credit card payments, search engines, marketing, and delivery. Plus, practical sessions that give you hands-on experience with a live ecommerce store, as well as quick ways to edit images; even photography tips.
Learn about the legal side, packaging and get great tips and advice on how to keep your ecommerce active with customers.
At the end of the day you will know everything you need to know about running an ecommerce store, gain confidence in the Internet markets, be technically savvy enough to know what you want and be able to plan your business effectively.
Each delegate will receive a manual containing all subjects covered, a CD of resources, articles, tools and programs, and attendance certificate.
Location: Hot House, Somerset Centre for Enterprise, Somerset College, Wellington Road,
Taunton, Somerset, TA1 5AX
Dates Available: May 13th 2009, June 16th 2009
(please contact us for more dates)
Time: 9.30am - 4.30pm (lunch and refreshments included)
The Business Perspective - eCommerce overview compared to eBusiness.
Design Principles - Get it right first time.
Types of Ecommerce Solutions - What solutions are out there.
Taking Payments - Your options and small print to look out for.
Domain Name & Hosting - Databases are used and you need to know hosting options.
Search Engines - What they want from you if you want your store to succeed plus options to look out for.
Setting Out Navigation - Planning is everything and we show the best ways to maximise sales.
Creative Writing That Sells - Get this right and you could win all the time.
Photographs & Images - That's what people buy before they get the real thing.
Administrating a Store - Know what's involved and see demos and have a go. It really helps.
Up Selling - Get more money from your customers with cross selling and up selling techniques.
Security - Its not that hard if you follow our straight forward guide.
Is Your Store Flexible - Thinking of the future. Don't spend money if it ain' t flexible for growth.
Packaging - This could really win more business and you have many options and solutions.
Delivery & Couriers - Who, when and how much? We provide an overview of your options.
Marketing & Online Advertising - Let the world know your ecommerce store exists with our guide.
Resources and Budgets - Get this right and your budget or resources won't be stretched.
Search Engine Optimisation - On overview to this essential service if you are to compete.
Google Local & Sitemap's - How Google can help your store.
Selling Through Other Sites - Amazon or eBay, we look at shopping sites that could help sales.
The Legal Issues - Keep it simple with our guide to the rules and regulations saving you time and money.
Our ‘eCommerce for Business’ workshop is written and presented by Andrew Knutt, who has over 17 years experience in business, computers, the Internet and other related technologies. Andrew is an associate of the Institute of Business Consulting and has a business background to suit.
Andrew is director of his own web, print and graphic design company (ADK Ltd); is a member of South West Design Forum, vice chair of the Somerset Design Enterprise Network; a UK Web Design Association member, a qualified IT Technician, and even studied business studies at degree level.
His company is a Microsoft Partner and has other professional affiliations.
Andrew’s reputation as a positive, upbeat and passionate presenter is also a great experience for all who attend his workshops; each going away with enthusiasm and confidence.
